GTM Outcomes
Fractional Head of Partnerships — Revenue From Day One

Partners That Close Deals. CHANNEL REVENUE THAT COMPOUNDS.

I embed as your fractional Head of Partnerships and build the infrastructure — Ideal Partner Profile, program design, CRM systems — that gets your first partner-sourced deals closed within 60–90 days and turns the channel into a predictable source of new MRR and deeper integrations. 

  • Partner Market Fit — know which partners will drive pipeline before you recruit them
  • Program Design & Activation — first partner-sourced deals closed in 60–90 days
  • Partner Systems — channel revenue tracked alongside direct in your CRM
Score Your Partner Revenue Readiness — 2 Min

What partner revenue looks like after the first 90 days

60–90 DAYS

Typical time to first partner-sourced closed-won deal

2×

Partner-sourced pipeline growth within 6 months

50%

Less partner-ops admin within a quarter

Partner Revenue OperatorsPipeline-Accountable GTM PractitionersCRM + PRM Attribution Builders
How I Work With You

Fractional Head of Partnerships.
Accountable to pipeline, not just presence.

I embed with B2B teams as a fractional partnerships leader — owning strategy, building the program, and reporting to leadership on the same pipeline and revenue targets as the rest of your GTM org, until you're ready to hire the role in-house.

FRACTIONAL LEADERSHIP

Fractional Head of Partnerships

I plug in as your acting Head of Partnerships — owning the strategy, the roadmap, and the day-to-day execution. You get senior partnerships leadership without the full-time hire, accountable to the same pipeline and revenue targets as the rest of your GTM org.

  • →Own the partner strategy, roadmap, and quarterly priorities
  • →Sit on the GTM leadership team and report to the CEO/CRO
  • →Recruit, sign, and activate your first anchor partners directly
  • →Hire and coach the in-house partnerships team when it's time

Outcomes

  • ✓A named owner driving partnerships forward every week
  • ✓First partner-sourced pipeline inside the first quarter
  • ✓A revenue-producing channel that justifies the in-house hire
PARTNER MARKET FIT

Partner GTM Strategy & Positioning

Before you recruit a single partner, I get you clear on which ones move the needle and why. I pressure-test your partner thesis, define the Ideal Partner Profile, and codify the value exchange so every partner conversation has a reason to exist.

  • →Ideal Partner Profile (IPP) by partner type
  • →Partner-segment value props and economics
  • →Co-sell narrative and competitive positioning
  • →Partner GTM plan aligned to your direct motion

Outcomes

  • ✓A clear answer to 'which partners and why'
  • ✓Recruiting messaging that lands with the right partners
  • ✓Partnerships gets a pipeline target — not a side project to 'check on later'
PROGRAM BUILD

Foundations That Activate Partners

I build the structure that turns interested partners into producing partners — tiering, qualification, onboarding, enablement, and a co-sell motion designed to get your first cohort to first revenue and make it repeatable.

  • →Program charter, tiering, and qualification scorecards
  • →30/60/90 partner activation with milestone targets
  • →Co-sell motion, deal reg, and partner-manager cadence
  • →Enablement assets: decks, plays, battlecards, training

Outcomes

  • ✓First partner-sourced deals within 60–90 days
  • ✓Onboarding that doesn't end with a PDF and silence
  • ✓A program with partner-sourced ARR leadership can point to when they fund the next hire
SCALABLE SYSTEMS

The Operating Layer That Runs the Program

I install the infrastructure underneath a real partner channel — clean data, the right tooling, automated workflows, and reporting that ties every partner motion back to pipeline. Built so the program scales without your headcount scaling with it.

  • →Partner data model in CRM and PRM (HubSpot, Salesforce, PartnerStack)
  • →Co-sell tooling integrations (Crossbeam, Reveal)
  • →Automated deal reg, onboarding, and partner-signal workflows
  • →Attribution and reporting tied to leading and lagging KPIs

Outcomes

  • ✓Partner-sourced pipeline tracked cleanly in your CRM
  • ✓Manual partner ops cut by 50%+ within a quarter
  • ✓Leadership sees partner ROI on the same dashboard as direct
Engagement Options

Four ways to bring me in.
Sized to where your partner revenue is today — and where it needs to be.

Every engagement is fixed-scope with a defined revenue milestone. Start with a diagnostic to find what's blocking pipeline, build the program foundations, or embed me as your fractional Head of Partnerships driving partner revenue from week one.

30-DAY SPRINT

Partnerships Diagnostic

30 days · Founders who know partnerships should be contributing pipeline — and can't yet prove it.

I audit your current partner motion, surface what's blocking pipeline, and hand you a prioritized roadmap you can run with — solo or with me.

What I Deliver

  • →Discovery with leadership, sales, and existing partners
  • →Ideal Partner Profile and target partner shortlist
  • →Gap analysis across strategy, program, and systems
  • →90-day partner roadmap with prioritized bets and KPIs

Outcome

A prioritized roadmap with the specific moves needed to hit first partner-sourced pipeline — or a clear no, so you stop investing in the wrong bets.

60-DAY BUILD

Program Foundations

60 days · Teams ready to stand up a real partner program from scratch.

I install the foundations of your partner program — tiering, qualification, onboarding, co-sell motion, and the enablement assets to recruit and activate your first cohort.

What I Deliver

  • →Program charter, tiering, and partner qualification scorecards
  • →Onboarding and 30/60/90 partner activation playbook
  • →Co-sell motion, deal reg flow, and partner-manager cadence
  • →Enablement kit: partner deck, plays, battlecards, training

Outcome

Your first anchor partners signed, activating, and tracking toward closed-won — with a program leadership will put budget behind.

90-DAY EMBEDMost Popular

Fractional Head of Partnerships

90 days · Pre–full-time-hire teams that need a senior owner driving partnerships now.

I embed as your acting Head of Partnerships — owning strategy, recruiting and signing anchor partners, building the program, and reporting to leadership on the same pipeline cadence as the rest of GTM.

What I Deliver

  • →Everything in the 30 and 60-day engagements
  • →Direct partner recruiting, negotiation, and signed agreements
  • →First partner-sourced pipeline tracked in your CRM
  • →Weekly leadership reporting + quarterly board-ready partner update

Outcome

First partner-sourced pipeline in the CRM, measurable channel contribution to new ARR, and a program strong enough to justify a full-time Head of Partnerships hire.

ONGOING

Fractional Operating Partner

Quarterly retainer · Teams that want senior partnerships leadership on retainer past day 90.

Continued fractional leadership after the initial embed — running the operating cadence, scaling the program, and coaching the in-house hire when you're ready to bring it in full-time.

What I Deliver

  • →Ongoing ownership of partner strategy and quarterly priorities
  • →Pipeline reviews, partner QBRs, and exec reporting
  • →Systems and reporting upgrades as the program scales
  • →Hire, onboard, and coach your first in-house partnerships lead

Outcome

A partner channel that contributes a growing percentage of new ARR quarter-over-quarter — and a clean handoff to a full-time hire once partner revenue justifies the seat.

Not sure which fits? Start with the 30-day diagnostic — by day 30, you'll know what it takes to hit first partner-sourced pipeline.

How it works

What the first 90 days actually look like.

No slow rollout, no quarter of "strategy" before anything ships. By week 1 I'm in your CRM and on partner calls. By week 12, partner-sourced pipeline is in the system and reported alongside direct.

  1. Week 1

    Discovery & alignment

    I sit down with leadership, sales, CS, and 2–3 existing partners to map the current motion, the deals you've lost without partners, and where revenue is most likely to come from first.

    • Stakeholder interviews
    • Pipeline + CRM audit
    • Working Ideal Partner Profile (v1)
  2. Weeks 2–3

    Strategy & program design

    I lock the Ideal Partner Profile, finalize the partner GTM plan, and design the program — tiering, qualification, co-sell motion, and the metrics partner revenue will be measured against.

    • Final IPP + target partner shortlist
    • Program charter & tiering
    • Partner-sourced pipeline KPIs
  3. Weeks 4–8

    Build & recruit

    Onboarding flows, enablement assets, deal-reg in your CRM, and the first wave of recruiting outreach. I'm in your Slack, your CRM, and on partner calls — not handing over a deck and disappearing.

    • Onboarding + 30/60/90 playbook
    • Enablement kit (deck, plays, battlecards)
    • First anchor partners signed
  4. Weeks 9–12

    Activate & report

    First partner-sourced opportunities in the pipeline, weekly leadership reporting on the same cadence as the rest of GTM, and a quarterly board-ready partner update.

    • Partner-sourced pipeline in CRM
    • Weekly leadership reporting
    • Board-ready partner update
Free Partner Revenue Readiness Assessment · 2 minutes

Score your partner program. See exactly what's blocking partner revenue.

15 questions across 5 dimensions. You'll get a clear score out of 100, a tier diagnosis, and a prioritized action plan for turning the gaps into pipeline — instantly.

15 Questions5 Revenue-Readiness DimensionsInstant Action Plan
Score My Partner Revenue Readiness
Who I Am

Built by a Partner Operator.
Not an Agency.

I've spent the last 15+ years inside early-stage B2B teams — in sales, alliances, channel, and Ops — and I've been part of building partner programs from a blank page to enterprise scale. Now I do that work as a fractional Head of Partnerships for the same kind of teams I grew up in.

I'm not an agency and I'm not a strategist. I'm the operator you'd hire full-time if you were ready to — sitting in your Slack, in your CRM, on partner calls. Most partner programs don't fail because the partners were wrong. They fail because nobody built the boring stuff underneath: a real Ideal Partner Profile, an activation motion, attribution that holds up in a board deck. That's the work I do. Partner revenue shows up in the pipeline instead of in a slide.

15+
Years operating partner programs toward revenue targets
SMB TO ENT
Partner programs built or scaled
500+
Partners activated to first deal across engagements

How I Work

  1. 01
    Discovery Call
    30-60min alignment
  2. 02
    Scope & Proposal
    48-hour turnaround
  3. 03
    Build & Iterate
    Weekly check-ins
  4. 04
    Deploy & Train
    Full enablement
Frequently asked

The questions founders ask before putting budget behind a partner channel.

What does this actually cost?

Engagements are flexible, but most start with a 3-month investment and scale from there. Pricing is fixed-scope and tied to a defined revenue milestone — I don't bill hourly, and I don't quote a number until I understand the work. I'll give you a written scope, deliverables, timeline, and price within 48 hours of our first call. If the ROI math doesn't work, I'll tell you on the call before we ever get to a number.

How much of your time do I actually get?
When will I see partner-sourced pipeline?
Do you work with our competitors?
What stage and ICP is this built for?
Which partner tools and CRMs do you work with?
Do you actually run the program, or just design it?
What happens after the first 30-minute call?

Ready to make partner revenue show up in your CRM — not just your roadmap?

Every engagement starts with a 30-minute call. No pitch deck — just an honest look at what's blocking partner-sourced pipeline and whether I'm the right person to fix it.

Or email Hello@GTMOutcomes.com